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The new sonic identity for UCI (The International Cycling Union) serves as the overall sound design system for the whole organisation. Centered around the UCI Anthem Unmute has created distinctive brand assets that are used across events, media, disciplines and for podium ceremonies, unifying UCI and cycling on a global scale.
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The Intrinsic Rhythms of Cycling
The UCI Anthem is an orchestral piece that sets out to be music for the moment - both capturing the passion, seriousness, liveliness, intensity, sense of community, celebratory and at times solemn nature. To name a few.
Written to capture both the legacy, present and future of the sport in musical moments relatable for riders, fans and anyone getting in touch with the sport.
And finally the UCI Anthem serves as the musical DNA across disciplines - just as the colored stripes define the iconic design of the Rainbow Jersey and tie a global connection between nations in shape and color.
