Sonic Logo On The Rise

Sonic logos are powerful brand identifiers that tap into our auditory memory. Like a visual logo captures a brand's essence visually, a...

Interview with Creativepool

Unmute co-founder Simon Kringel recently sat down with Creativepool and talked about life as a sonic branding agency and our journey so...

In a world of beeps, dings and hums, a hidden realm of sensory delight awaits your discovery. We're talking about the enchanting world of...

Rebranding or refreshing a brand is a complex and multi-faceted endeavor that poses various challenges for most businesses. However, it...

Marketeers are often asked about the return on investment (ROI) of various marketing strategies. One strategy that is often overlooked,...

In a series of in-depth conversations with thoughtleaders across the globe we will discuss the evolving role of sound and music in...

In a series of in-depth conversations with marketing, branding and design thought leaders across the globe we will discuss the evolving...

When you encounter a brand and listen to the accompanying music and/or sound logo e.g. in a video on social media, will you then be able...

B2B brands have traditionally mostly operated behind the scenes. They have had limited visibility in the day to day mediascape as...

It has surely been a difficult time for commercial airlines in the past couple of years due to covid, energy crisis and climate impact....

In a series of in-depth conversations with marketing, branding and design thought leaders across the globe we will discuss the evolving...

In a series of in-depth conversations with marketing, branding and design thought leaders across the globe we will discuss the evolving...

Both 2-wheelers and 4-wheelers have always had a variety of sounds thanks to the different types of combustion engines used. Thunderous,...

Have you ever noticed how many times in a day you are exposed to sounds that are meant to tell you something? Sound plays a huge role in...

The Metaverse is not far away and has begun knocking on our doors! But the Audio Metaverse is already in! As an extension to the physical...

Gather 'round kids, it's time for the story about the sonic identity of Danmarks Radio. As part of a big and still on-going rebranding of...

You (hopefully) wouldn’t dream of using a stock photo with all of its generic visual clichés and nonsense as a major part of your brand’s...

It is quite hard to imagine an audio-visual commercial in contemporary society without some kind of music. Today music is almost an...

Attention to the potential of great sound in branding increases by the day, sound is going big in the general brandscape. A unifying...

Brands are generating stronger attention by designing audible user experiences and interaction both emerging from and adding to their...